Brand Professional


Chinonso Anyaehie /

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Let me help you brand your startup

I'm Chinonso Anyaehie. Let me be your guide

Make a great first impression.

Maybe you just launched your startup or perhaps you recently rebranded your existing company. Welcome, you are in the right place. My name is Chinonso Anyaehie, the founder of I’m extremely passionate about branding and I only take on brands that have the capacity to become world class. If you have made up your mind to hire me there are some few points you need to know:

  • 1) I will die for your startup - This simply means that I do every project as if it were my last.
  • 2) I don’t really mind how long it takes me to achieve perfection for you brand but I will achieve it.
  • 3) I will collaborate with you, but that does not mean I will simply do things your way. There is a reason you came to me, because you feel I have the experience you want to tap into. I will work with you hand in hand to agree our respective inputs to achieve the best possible outcome for your brand. If are just looking for someone to design a slapdash logo and visual identity, I am not your guy. Branding is way more than just your logo and preferred colour scheme.

Like I always advise my clients it is very important to start your branding process even before you name your startup. I have seen instances when clients come up with funny long names and expect me to commence branding with it, hell no! I repeat, naming your startup is not your job alone – please don’t combine names of your deceased grandparents and expect it to fly. I will help you come up with a name that is memorable, distinctive, suggestive, and adaptable to new products. This makes it important to have a branding professional even before naming your startup. You don’t want to keep revising your materials.

My duty is to guide you through the complicated process of identifying the central focus of what your business stands for. I presume you already have a business plan which I will work with. This will enable us to determine your brand name, mission, identity attributes, value proposition, tagline and brand story.

After which we proceed with things like logo design typestyle, brand elements, colours, product packaging and visual elements. Apart from the visuals, there are also other non-visible things we wouldn’t work on – i.e. the way your phone should be answered, characters and attitudes your staffs should adhere to.

We can then proceed with crafting a compelling website that is content driven. Your website is like your real estate on the internet. It must be highly optimized for speed and mobile devices, and it must look extremely beautiful. It must rank for relevant keywords in your niche. Your social media networks will also be properly fleshed out with contents and cover design. Finally, a brand booklet will be created for your brand to help adhere to your brand standard.

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