Sometimes, businesses spend so much money on branding and marketing that eventually does not yield tangible results on the long run nor yield any returns. This challenge makes many shy away from branding their business altogether. Another challenge businesses face is that they go for cheap branding alternatives that can hurt their business image and perception. Most times, even if they manage to get quality branding, managing it can be a problem and paying recurring fees to agencies can be a difficult burden to carry.
These challenges and more is why branded.ng was set up. Applying knowledge from our years of experience in branding and building businesses, we are here to help you build and manage your brand on budget. Building an attractive brand is not about having a fancy office space and lots of employees, its about giving more attention to those parts of your branding and marketing that will give your business the highest return on investment and let your brand standout. As a small business you don’t have a lot of money to throw around, its imperative you only invest in the key aspects of your branding and marketing that will lead to better conversion. Thats why we created the Gameplan, 50 actionable plans to go from small to big with branding - these steps are the most vital steps which you should focus on when starting out. We also took it further to create a blog gameplan.branded.ng and a Facebook group page where you will get free video trainings and articles on how to brand your business on a small budget. This is the process we used in house to growth hack our business, while we were just a two man team working from a small hub. We pride ourselves in being a small company and we think that matters - Because at the end of the day we take it personally and we would love to be a part of your journey.
I just want to do one thing right before I die, that’s branding. As such I’m very particular about the work I do and the clients I take on. I only work with thought leaders and small businesses who truly understand the value of branding. If you just want to own a website for the sake of owning one, I'm not for you. I believe in collaboration and love to work with people who take their brand seriously – people who understand that they are doing their life work, people who understand that an excellent online brand will trump any physical assets, people who want to be remembered for something when they are gone. People who know that branding takes time and requires consistency, people who are life learners. If you are rich and just need an online brand I’m not your guy - but if you are willing to put in your best and build your authority around a niche I’m for you. I approach each job like it’s my last – as such I give my best to every job I do.
Mofolusade Sonaike, popularly referred to as the “Mumpreneur”, is a Gift Consultant, Blogger, On- Air Personality, and Entrepreneurship Advocate. She obtained a Bachelor’s in Chemical Engineering from the University of Lagos and has an MBA from the Lagos Business School. Her work experience spanned over 4 years in the IT, Banking, and Manufacturing sectors, before she launched her business. She is an Associate Member of the Institute of Entrepreneurs, Nigeria and the National Association of Small and Medium Scale Enterprises. She is passionate about learning and is a Techno- Entrepreneur alumnus of the Federal Institute of Industrial Research, Techno-Entrepreneurship Program. She joined branded.ng as the CEO in 2016.