About Me

Hello! My name is Chinonso Anyaehie and I’m excited to share my passion for and extensive experience in the fast moving consumer goods (FMCG) industry in Nigeria through this blog.

I spent over 15 dedicated years working in various packaging design and brand management roles within leading FMCG companies in Nigeria. Throughout my career, I gained valuable hands-on knowledge about what it takes to build memorable, impactful brands and packaging in the dynamic Nigerian marketplace.

Some of the key topics I worked on included:

  • Developing branding and packaging for new product launches
  • Leading market research to understand consumer needs and preferences
  • Crafting brand strategies and identities
  • Overseeing structural and graphic packaging design
  • Coordinating campaign development and execution
  • Tracking performance metrics and optimizing based on insights
  • Navigating challenges unique to the Nigerian FMCG environment

My goal with this blog is to share the branding best practices, hard-won lessons, trends, and insights I gathered over my career. Whether you’re a fellow packaging designer, brand manager, marketing professional, or aspiring FMCG leader, I aim to provide valuable and practical knowledge that helps strengthen your own work.

The Nigerian consumer landscape is rapidly evolving. Through this blog, I want to help equip FMCG professionals with the tools, knowledge, and confidence to create brands and packaging that resonate in this exciting market. Please reach out if you have any questions! I’m looking forward to connecting.